The next time you go to a rally, participate in an organized ride, or just on a Sunday ride, slow down for a minute and just do some people watching. Like the guy over there with the Honda t-shirt on. Or that guy over there with the vest on it that has about every patch Victory sells sewn on it. What about the young lady on this side of us with her Ducati shirt? Look over there, Harley t-shirt, Harley chaps, Harley half gloves, and Harley boots. What is it that drives us to be so loyal to the brand? Is it that we truly love the brand? For some that is true. Is it because we got the t-shirt when we bought the bike? I can buy that one. Do we feel the need of belonging? For many , I suspect that is the case. Or, is it the social status that it brings?
Ahhh. I think that I am on to something here. Perhaps the largest display of brand loyalty, for any reason, is to Harley Davidson. It has been said that HD makes more money on their line of motor clothes and accessories than they do on motorcycles. I have not researched this so don’t take it as fact. But, at about $25 for a t-shirt at any dealer, you gotta believe that this probably is true. After all, how many people do you know that own a Harley t-shirt that do not have a bike or probably never will? With other manufacturers, I believe that the people wearing their apparel are wearing it because they truly believe that their brand is the best. With HD, I believe that alot of people are wearing it because they want to be somebody. In their perception, it places them at the top of the motorcycling community or MC Nation. (Shameless self promotion there). It allows them to fit in with the best.
Why, is it the best? What makes HD the best motorcycle on the road today? Why are Harley enthusiasts arrogant, unfriendly a-holes? They won’t even wave back going down the road. These are all things that I hear in our community. And why? I don’t know. I love Harley Davidsons. I have two in my stable. But ask me if HD is the best made motorcycle on the road. No it is not. Am I any better than Joe Rider because he is riding that Yamaha? No way. I know I am stepping on toes here but let’s be realistic. There are better motorcycles on the road in terms of ride and reliability.
HD riders seem to be the most talked about but I have heard things about BMW riders and Ducati riders as well. Grumblings about having their noses stuck in the air. So it is not all HD riders. But here is what I am getting at. While we sit back and take our holier than thou approach we are shooting ourselves in the foot. As we put down those who share the same passion that we do, the love of the open road, we are letting our rights be stripped away one by one. The government moves in and takes us down roads that we don’t want to travel. We should be the Motorcycle Nation, but right now we are small villages. Kawasaki village, Suzuki village, HD village, etc. Take the same passion that you are putting into being better than your fellow rider and use it to band together and stop those who are trying to take away your rights.
Let’s lose our attitudes and respect all riders, no matter what ride they choose. There may come a day when there is another attempt to ban motorcycles outright and we will need all the firepower we can get. Let’s become a true Motorcycle Nation.
Ride Safe and With Respect
HarleyMac1 and the MC Nation